CLEAN ENERGY COUNCIL Marketing and Communications Award finalists

Diletta Darrigo
15 September, 2020

One Stop Warehouse is delighted to be a Finalist for the 2020 Clean Energy Council Awards for Marketing and Communications.

You might recall One Stop Warehouse developed a reward promotion that provided customers with miniature versions of branded One Stop Warehouse products for every $5000 spent. When matched in the right combination, the miniatures could be redeemed for a range of prizes. Designed to onboard new leads and introduce unfamiliar products to customers, the promotion awarded 282 prizes valued at more than $150,000 to customers, and One Stop Warehouse saw a 30 per cent increase in sales over the promotion period.

Andy Cheng, Marketing Manager for One Stop Warehouse, said, "I would really like thank the One Stop Marketing team who worked very hard to bring this exciting program to our customers, we were delighted with the way it energised and engaged our community around our excellent suppliers products."

We wish each finalist every success in their efforts to bring excellence and innovation in our industry. 

Marketing and Communications Award finalists

  • Future Energy Skills and Ellis Jones developed the Know your Battery campaign, which was designed to generate consumer awareness of, and demand for, accredited solar battery electricians by communicating the benefits of hiring qualified tradespeople. Using a multi-channel strategy that included a campaign microsite, social media marketing and a paid partnership with The Guardian, the campaign achieved almost 25,000 page views. It also successfully increased consumer and industry awareness of accredited tradespeople and training.
  • GEM Energy developed a communications and marketing strategy to educate consumers on the value and long-term benefits of basing their rooftop solar purchasing decision on quality rather than price. The strategy used a combination of online and traditional channels, including Google ads, YouTube tutorials and print and radio distribution. In the nine months to April 2020, the strategy reached 525,000 people on Facebook, while the YouTube tutorials were viewed more than 7000 times.
  • One Stop Warehouse developed a reward promotion that provided customers with miniature versions of branded One Stop Warehouse products for every $5000 spent. When matched in the right combination, the miniatures could be redeemed for a range of prizes. Designed to onboard new leads and introduce unfamiliar products to customers, the promotion awarded 282 prizes valued at more than $150,000 to customers, and One Stop Warehouse saw a 30 per cent increase in sales over the promotion period.
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